Client: Boehringer Inglehiem

[starfish]

hands on spiro

Background:

Chronic Obstructive Pulmanory Disease (COPD) is a complex condition that is often wrongly diagnosed as asthma. However by the use of a simple spirometric test, COPD and Asthma can be separated and the correct course of treatment advised.

The video was to be sent out to medical practices across the UK as part of an education pack on COPD. Its aim was to:

Inform the medical community of the problem
Advise and demonstrate a simple test to determine COPD
Advise where further information could be found

Though funded by Boehringer Ingleheim, the client wanted to keep their profile at a low level due to the sensitivity to marketing promotions on health issues in their sector.

Result: Hands on Spirometry

HANDS ON SPIROMETRY was a short video shot in two days across England. It mixed interviews with the experts in the field with a practical demonstration of spirometric testing.

The "TV-journalism" style of the programme made it factual and informative and kept the profile of Boehringer Ingelheim to that of a sponsor rather than promoter.